The Invisible Economy: South Africa’s creative industries contribute approximately 2.9% to our national GDP. However, this statistic ignores a vast, vibrant, and informal economy: the Kasi Creative. Due to systemic barriers, lack of formalisation, and limited market access, thousands of township-based creatives—from filmmakers in Soweto to fashion designers in Khayelitsha—remain invisible to the formal supply chain. They do not contribute to that 2.9%, and they do not benefit from it.
The Solution: KasiKonnect proposes The Kasi Creative Collective—a tech-enabled ecosystem designed to identify, upskill, and commercialise township creative talent. Unlike traditional training programs, we use a data-driven RAG (Red-Amber-Green) Model to assess "supply chain readiness." We do not just train; we build a verified Digital Directory that connects these creatives to a real-world ecosystem of corporate buyers, government departments, and fellow entrepreneurs.
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