Finding the Key Activities

Posted by Admin (JS) on 16 July 2023, 16:40 SAST

In the business world, it is essential to identify and prioritize the key activities that make your business unique and valuable. To find these key activities, the best place to start is with your value proposition.

To find your key activity the best place to start is your value proposition

• What are the most important actions to build your product or service?

• What’s most important to distribute your product and service?

• What kinds of activities are important if we want to maintain customer relationships? (Personal Service, Your Office, Sharing Experience, etc..)

• What kinds of activities are fundamental to your revenue streams? (Credit Limit, Fast Payment, Cash, etc..)

What Key Activities Do Your Value Proposition(s) Require?

First of all, look at your value proposition. What are the key things that you need to do to make it work? If you have a florist, for example,  you need to

• buy the flowers,

• prepare them and

• deliver them.

You also need to manage your promotional channels so that customers come to the shop.

If you run a plastics factory your key activities are likely to revolve about:

• maintaining production,

• keeping the operations safe, and

• working out how to reduce costs and improve productivity to keep pace with market changes.

Here there are many many more things that you could be doing. Key activities are the critical things that you absolutely must do in order to develop and maintain your competitive advantage. 

Small businesses and startups will often list tasks or processes at this stage because they are fairly simple.