Repetitive or overly promotional posts may turn fans away. So change up your content. Here are a few ideas:

• Feature how-to videos for your product
• Leverage your customer testimonials
• Partner with creators
• Jump on trends (as long as they fit your brand)
• Feature employees or office tours for authentic, less produced video
• Host contests
• Go behind-the-scenes
• Go live to engage your audience in real time
• Create polls or quizzes in posts or stories

NEXT UP: A LESSON IN LISTENING AND CONVERSATION MINING