Kasi Kampus

Build your social media content plan

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Repetitive or overly promotional posts may turn fans away. So change up your content. Here are a few ideas:

  • Feature how-to videos for your product
  • Leverage your customer testimonials
  • Partner with creators
  • Jump on trends (as long as they fit your brand)
  • Feature employees or office tours for authentic, less produced video
  • Host contests
  • Go behind-the-scenes
  • Go live to engage your audience in real time
  • Create polls or quizzes in posts or stories

NEXT UP: A LESSON IN LISTENING AND CONVERSATION MINING

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