Crowdfunding Case Study: How a Township Entrepreneur Turned Community Support into Business Growth
Posted by Floyd Baloyi (Community Manager) on 21 November 2025, 10:00 SAST
Meet Thandi: A Township Innovator
Thandi grew up in Khayelitsha, Cape Town, where she noticed a gap in affordable, healthy food options. She dreamed of opening a small eatery that served nutritious meals sourced from local farmers. But like many township entrepreneurs, she faced a major challenge: access to capital.
Banks required collateral she didn’t have, and traditional investors overlooked her idea. Instead of giving up, Thandi turned to crowdfunding.
