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Bloma Nathi

Travel & Transport
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Tourism is often imagined as a global industry—jet-setting travelers, international resorts, and iconic landmarks. Yet beneath this global picture lies a powerful, often overlooked force: hyperlocal tourism. This form of tourism focuses on neighborhood-level experiences, community-driven initiatives, and authentic cultural exchanges. It is not about mass arrivals but about meaningful connections, where visitors engage directly with local people, traditions, and businesses.

Hyperlocal tourism ecosystems are built on value chains that extend far beyond hotels and tour operators. They include street vendors, artisans, transport providers, cultural institutions, and even informal community networks. When nurtured, these ecosystems can transform communities by creating jobs, preserving heritage, and fostering pride in local identity.

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Townships are often seen as places of struggle, yet they are also vibrant hubs of culture, creativity, and entrepreneurship. With nearly a third of South Africa’s population living in townships, these communities represent a R900 billion market that mirrors the formal economy while adapting to local realities. By positioning townships as destinations for authentic tourism, South Africa can diversify its tourism offerings, uplift marginalized communities, and drive sustainable economic growth.

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