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The CEO and founder of the company, Ms. Motsidisi “Tshidi” Tau, first started her entrepreneurial journey in the year 2010. At the time, she manufactured condiments and vegetable sauces all of which are SABS tested. The business is 100% South African Black African woman owned. During the year 2011, she discovered the Baobab fruit after an acquaintance of hers from Zimbabwe had offered her a few seeds from the fruit to taste. The powder coated seeds had a sweet and tangy taste and immediately reminded her of the traditional sweet and sour soft porridge which her aunt used to prepare for the family for breakfast.An idea came to her mind that she can make a drinkable version of this soft porridge with the Baobab fruit. She then started to research this fruit and found that it is packed with Vitamin c, Antioxidants, Potassium, Iron, Fibre, Magnesium and many other Vitamins and Minerals. She also found that the fruit has amazing health benefits and that it is referred to as one of Superfood of Africa. It is also called The Tree of Life.