Three-M Collections

PUBLIC PROFILE

Objectives & market differentiations

Business Objectives: Short-Term: Establish an online presence and develop a website. Launch the business locally and build brand awareness through social media marketing. Long-Term: Expand the product line to include more home fragrance solutions (e.g., candles, room sprays). Build a larger customer base through e-commerce.
Market Differentiations: Handcrafted Quality: Each diffuser is made with attention to detail and quality materials. Customizable Products: Bohlokoa ba Sechaba offers the ability to create personalized diffusers, making it a unique offering in the market. Sustainability: The business emphasises the use of eco-friendly materials and packaging. Local Artisans: The business supports and collaborates with local artisans to create their products, contributing to the community.