The Problem
- Rising NCDs in South Africa: Nearly half of all deaths (49%) are due to non-communicable diseases like diabetes, hypertension, and cardiovascular disease, highlighting a major lifestyle-related health crisis. (Source: World Health Organization – South Africa Country Profile)
- High Rates of Hypertension and Diabetes: Around 38–48% of adults have hypertension and 10–12% have diabetes, with many cases undiagnosed, posing a significant hidden health burden. (Source: MDPI – Hypertension in South Africa)
- Limited Access to Healthy Foods: Low-income households struggle to afford or access nutritious foods, with diets increasingly reliant on ultra-processed, low-nutrition options. (Source: Cambridge University Press – Ultra-processed food consumption)
Our Solution
- 50% cheaper than alternatives
- Support chronic health conditions with custom blends (diabetes-friendly, heart-healthy)
- Are distributed directly in townships and online for easy access
- Make healthy eating tasty, and affordable
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