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Atteridgeville
Pick a scalable business name
As a rising small business owner, you’ll need to plan for your future while getting your business off the ground. Although you can’t predict what your company will look like in the coming years, choose a business name that won’t limit your entrepreneurial growth.
Imagine if the skateboarding shoe company Vans picked a name focusing on footwear alone, like “Sneaks.” It could have prevented the company from becoming a household name for much more, such as clothing, fashion accessories, and backpacks.
In turn, don’t choose a highly specific business name. For instance, the hypothetical Nonna’s Gnocchi small business could easily offer other pasta, thus the word Gnocchi in the name could inhibit business growth. Likewise, names based on geography may not always work if you expand to other cities, countries, and continents.
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