;)
Alexandra
Tell your story
editTell your story
Great storytelling evokes certain emotions and creates personal connections. A good business name can do the same for its customers.
Ben & Jerry’s global ice cream takeover exemplifies a perfect brand story. Today, the name celebrates the grassroots success of its founders, who never gave up on their dreams. “With a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry opened their first ice cream scoop shop in a renovated gas station in Burlington, Vermont,” says its website. While the company scaled to a larger corporation owned by Unilever, the name Ben & Jerry’s evokes the industrious story of the owners behind it.
Sign in to add your comment.
Suggested Pages
Episode 28
Revenue Streams
Click the button to explore Kasi Kampus and enhance your business understanding with micro-learning modules.
Are you a Kasipreneur, or are you looking for opportunities?
Please click on the icon below, and fill out the surveyto tell us more about your business and how we can help.
Sign up to register your business. Click the button below.
